Tips on How to Integrate Seasonal Design into Your Branding
Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it’s the chilly weather or the pumpkin spice, businesses are all aboard the hype train during the holidays and try to find creative ways of adding seasonal design trends into their brand.
Holiday branding is an amazing way of building your brand awareness, but do understand that you can go from spreading the holiday joy to seasonal overkill in a flash.
But let us hold you on for a minute before you hop into the holiday train, read this guide for some tips and tricks on how to incorporate seasonal elements to your brand and products without overdoing it.
Have your logo speak happy holidays.
Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. The logo of the company speaks volumes about quality and the professionalism of your company, it is what gives the world an inside view of your company’s culture and background.
Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some holiday fun and adorn your logo in holiday icons such as holly berries, snowman, or a pumkin.
The key word here is subtle- don’t go too crazy with the holiday spirit, know that your logo still needs to represent the identity of your brand. You don’t want your logo to be so into the holiday spirit that is beyond recognition. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.
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Don’t be just limited to the seasonal design elements of the winter holidays alone. Try to incorporate other seasons as well, most especially seasons that are specific to your region as well as industry.
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Social media and Seasonal Design.
The best place to implement seasonal design elements into is social media.
You can replace your Facebook cover photo with a holiday inspired one for the duration of the season, view here for more info. Change your Twitter header, replace your usual header with one that has a seasonal design, added bonus if it features an inviting and cozy message. Fill your social media pages with seasonal messages and imagery to greed customers and clients who decide to stop by.
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You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. See this for more information now!
If your company has a blog, you can post content that is appropriate for the season. Examply, if you have a company that deals with sustainable eco friendly products, then you might want to write a blog about eco friendly holiday decors and lighting.
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